Best Phone Arena - News : Kazam Smartphone Sensual Ad Gets Banned for Being too Explicit, Objectifying Women , There’s a TV ad for a Kazam smartphone, that advertises the phone as “the world’s slimmest handset”. Well, the ad got prohibited by the Advertising Standards Authority, for being too specific and for “objectifying women”.
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The ad may be seen below and it’s quite long for a product like this. The TV campaign shows a girl dressed solely in undergarment slowly walking round her house, doing a little sensual moves and ironing a shirt.
aforementioned shirt has the Kazam phone in one pocket and also the girl forgot it within, as a result of it’s therefore slim, until it started ringing. There square measure long closeups of the woman’s bottom and cleavage, that is perhaps what got the ad prohibited.
The ASA received eight complaints that the ad was too offensive, as a result of it absolutely was sexual and objectified ladies. Kazam solely claims that the ad may be a play on the thought that the phone is therefore slim, you'll forget it during a pocket.
the corporate conjointly insists that the clip was shown throughout correct programmes and hours. Clearcast gave the plow ahead to indicate the ad, locution the scenes were solely slightly sexual.
Previously the ad has been given a restriction from being shown around programmes that square measure doubtless to be viewed by kids. Now, the restriction has been was a ban, however you'll read it on-line. is that the ban justified?
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