Best Phone Arena - News : Lumia flagships are put on hold as budget devices battle it out, It has become profusely clear that Microsoft has been very operating onerous to gear its mobile business to the low-end, budget market section and therefore the strategy has undoubtedly been yielding results. the corporate has been putting onerous on vast rising markets, like Republic of India, where, consistent with analysis, around seventy eight p.c of market demand is for phones within the sub $190 vary.
This has forced Microsoft to place out competitive low-end devices, just like the Lumia 520 and Lumia 535 and, rather naturally, neglect the higher-end market. during a recent statement Microsoft Mobile Devices director in Republic of India, Ajey Mehta reiterated that the company's current strategic goals ar still targeted to the low-end market and was happy to announce that the Microsoft Lumia 535 has finally surpassed the Lumia 520 because the most-popular Windows phone device ever.
Both phones ar clearly budget-friendly with a tag of around $130 and therefore the Lumia 535 may be a clear upgrade over the older 520 model. But, even supposing, it offers a higher qHD screen and a twin 5MP camera setup, the Lumia 520 is thus immensely standard that dethroning it had been thought-about nearly not possible.
So, the U.S.A. company has very settled in nicely during this specific market niche, however that leaves lots of Windows Phone fans searching for recent flagship devices. Mehta created it clear that Microsoft understood the requirement and importance of recent premium devices, however created it clear that new high-end offers are often expected solely once the official launch of Windows ten. In his own words
We believe we've got to supply the most effective potential expertise to the customers. Once we have a tendency to ar prepared with Windows ten and our devices, that's the proper time to launch.
So it seems we cannot be seeing any new powerhouse Lumia devices before Windows ten becomes official, that is predicted to happen within the summer. within the meanwhile, we have a tendency to ar left with the information that Microsoft has regained its spot within the high five OEMs list in Republic of India with a four.6% market share, which will, hopefully, provide the corporate enough of a lift to essentially come back through with future high-end devices.
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